Day 66. Do we need a Google advertising agency?

Do we need a Google advertising agency? This image was created by AI using Gencraft.
This image was created by AI using Gencraft.

Today, I had planned to shift away from discussing posts on social networks and instead engage in at least a superficial study of setting up Google advertising.

Since we have a Google account linked to our company email, I went ahead and registered a Google advertising account. It was quite overwhelming. Now I understand why there is such an abundance of information on the Internet regarding how to configure it properly. How to launch it successfully, how to calculate it accurately, etc.

After spending 5 hours delving into this information through videos, forums, and instructions… I came to the realization that I actually know even less now than I did before I started studying all of this information. :-)))

However, one thing I did manage to grasp after sifting through all of this information. There is no exact formula, no definitive strategy. Unfortunately, not many expert specialists who can guarantee success with advertising campaigns using this service. Everything seems relative and ambiguous, making it impossible to predict the outcome. Therefore, it’s crucial not to blindly trust the first SEO specialist you come across claiming they can handle everything perfectly for a small fee. Often, this turns out to be a scam and you end up losing money.

But no, this is not the end for me. I am determined to revisit this issue, strive to understand how to achieve the ideal setup and maximize the impact. And you, my dear readers, will witness the results in real-time alongside me as I document my progress on this blog.

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