Day 119. Is Google advertising worth it?

Today, I submitted another request to a large web studio. I did not receive a response until the evening, despite the message being read. Additionally, in the morning, I registered for an online webinar on the proper planning of Google advertising, where I was led to believe I would learn various secrets and professional techniques for creating an advertising campaign.

In the evening, I attended the webinar and received a lot of different materials in my email. Ultimately, I realized that I would not be placing Google advertising. I came to understand that Google advertising is essentially the same as what I have been doing all along. My advertisements in online newspapers, posts on social networks and forums, and even the screenshots I shared on various sites are all forms of advertising; thus, a Google advertising campaign would merely duplicate my efforts.

The main issue with creating advertising campaigns in Google is the miscalculation of the cost per click in relation to the popularity of your website. However, this was not what deterred me. As you can understand, I need clients and orders. Google advertising campaigns will only provide traffic and potentially some popularity. Yet, without a large budget, significant popularity is unlikely.

My conclusion is as follows: Is Google advertising worth it? if you are handling everything yourself and trying to save as much money as possible to promote your hosting, you do not need Google advertising. You are the advertising! You are the person who will establish the company’s authority and earn the trust of future clients!